NAUP believes that strategy development is a key component for any entity to differentiate itself. While execution on strategy is an equally important component, it is ultimately strategy when approached in a creative yet realistic manner that determines the direction of any initiative. Innovation is often the fundamental driver for valuation drivers and access to capital in a competitive market. NAUP's involvement is actuated almost exclusively in the conceptual strategy of the initiative. In most cases, NAUP will use its existing portfolio or assets to help implement, supplement or augment the strategy at hand – thereby achieving accelerated results.
Sometimes words like "innovation" and "strategy" can bring thoughts of overcomplicated analysis – NAUP has been described by our portfolio companies as "simple yet brilliant." Our founders and partners are renowned and proven winners in executing some of the most talked about initiatives in the energy industry.